Srinagar, July 9 — In the quiet valleys of Kashmir, where mountains whisper stories of peace and rivers reflect the dreams of generations, something important is stirring again—hope.
After the tragic events in Baisaran, Pahalgam on April 22, where 26 precious lives were lost in a terror attack, the soul of Kashmir’s tourism industry was shaken. But Kashmir, like its people, has a resilient heart. Now, that heart is beating with renewed purpose, as the Government of Jammu & Kashmir launches a major outreach initiative to bring back the lifeline of its economy—tourism.
Chief Minister Omar Abdullah is set to lead this emotional and strategic campaign at the Travel & Tourism Fair (TTF) Kolkata 2025, a powerful symbol that Kashmir is standing tall and inviting the world once again.
On July 10, just before the official start of TTF, the Chief Minister will inaugurate a special Kashmir Roadshow, organized by the Travel Agents Society of Kashmir (TASK). His participation isn’t just political—it’s deeply personal. It’s about telling India and the world that Kashmir is not just a destination—it’s an experience worth cherishing, and it’s ready to welcome you home.
This is the first major outreach since the Pahalgam incident—a campaign designed to restore faith, confidence, and curiosity about a land known for its unmatched beauty and warm-hearted people.
The significance of TTF Kolkata runs deeper this year. Soon after the tragedy, travel communities in Eastern India launched the heartfelt “Chalo Kashmir” movement—a touching reminder that compassion knows no boundaries. Now, with the Chief Minister’s presence, this campaign grows stronger, louder, and more determined.
President of TASK, Muhammad Ibrahim Siah, expressed his gratitude:
“The Chief Minister’s support means everything to us. His presence will boost industry confidence and shine a spotlight on what Kashmir truly offers—peace, beauty, culture, and unforgettable memories.”
Kashmir’s pavilion at TTF will be more than just a stall—it will be a vibrant showcase of its identity, its people, and its timeless magic. From adventure sports and heritage trails to soulful hospitality and spiritual journeys, the delegation—comprising hoteliers, tourism officials, houseboat owners, and travel agents—will represent every heartbeat of Kashmir’s tourism soul.
The event will take place at Biswa Bangla Mela Prangan, Kolkata from July 11 to 13, and is expected to see over 10,000 attendees and 400+ exhibitors. The first day is dedicated to industry networking, while the following two days are open to the public, allowing everyone a chance to explore Kashmir’s offerings firsthand.
Officials from the Department of Tourism emphasized that this campaign is part of a larger, heartfelt promise—to change the narrative, reignite interest, and reassure travelers that Kashmir is safe, secure, and waiting with open arms.
“We’re not just promoting tourism,” said one senior official. “We’re inviting people to be part of Kashmir’s healing and revival. We want the world to see the true Kashmir—beautiful, bold, and back on its feet.”
Locals and tourism stakeholders across the Valley are hopeful. There is an undeniable belief that when governments, businesses, and hearts come together, even the darkest nights can end in the brightest dawns.
So here it is: a call not just to visit, but to connect. Not just to travel, but to rediscover. Kashmir isn’t just on a map—it’s in every traveler’s heart. And now, it’s ready to welcome you home again.
